With a simple observation and a single tweet, Malik Rhasaan inadvertently sparked a movement that took the nation by storm.

Rhasaan visited Occupy Wall Street two months ago, and noticed that the majority of participants were white. Wanting to increase diversity and bring the movement to his hometown, South Jamaica, he signed up for Twitter and made his very first hashtag: #occupythehood.

Now in its second month, Occupy the Hood boasts 30,000 followers and is active in more than 20 states.