In a Big Box World, a Small Brooklyn Business Adapts

Photo by RetailByRyan95

Seven years ago, Larry took over the store where he had worked for more than a decade, Power Video & Electronics at 1703 Pitkin Ave. in Brownsville, Brooklyn.

His first order of business? Start selling furniture.

Larry, who declines to give his last name — even on his business card — made the move because he couldn’t match electronics prices at big box stores like Best Buy and Target. So Power Video & Electronics is now Power Furniture.

The days when national retailers were still hesitant to set up shop in Brooklyn must seem like ancient history to Larry and other small businesses along Pitkin Avenue. Indeed, the arrival of more and more big box stores means Larry and his fellow small retailers need to stay on their toes.

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Payroll Tax Cuts May Hinder Small Businesses More Than Help

The Coney Island Boardwalk. Photo by Rachel Sapin

One way the President’s American Jobs Act aims to put people back to work is by cutting payroll taxes paid by businesses on their first $5 million in half, and by cutting payroll taxes for firms that increase their payroll by adding new workers.

CNN in New York and Crain’s in Detroit paint a rosy picture of how payroll holidays will prove a boon to small businesses.  Julio Gonzales, owner of Coney Cones in Coney Island disagrees with this picture. “Social Security is in trouble,” he said. “It’s under-funded, and so cutting that tax doesn’t make a lot of sense.” Coney Cones employs around 30 people seasonally and would supposedly benefit from the plan’s payroll holiday.

Although Gonzales may be underrepresented as a small business owner who is against payroll tax cuts, luckily for us, some media outlets have a similar viewpoint.

•  Destroying Social Security’s Only Funding Stream The Hill pointed out that the proposed payroll tax holiday is frustrating politicians on both sides, as it’s taking from “Social Security’s lone funding stream and eventually eroding senior benefits.” This is relevant to everyone as we will all be senior citizens at one point or another.

• A Plan for the gainfully employed, but what about everyone else?  The organization Social Security Works released a statement immediately following Obama’s jobs speech condoning the President for stimulating the economy at the expense of the nation’s aging, ill, and elderly.

A bipartisan effort to rob the blind  L.A. Times writer Michael Hiltzik wrote a compelling piece arguing that the tax cuts were “targeted inefficiently and unfairly, skewing to the upper middle class and hurting lower-income families in comparison with the Making Work Pay tax credit it replaced.”

To Obama’s credit, Robert Reich, former labor secretary under Bill Clinton cheered the President’s ability to present a joint session to Congress, and also the President’s ability to clearly explain the jobs issue to the public.

Small Business Solutions in NYC’s Five Boroughs

One of the pillars of the President’s American Jobs Act is providing relief to small businesses. By boosting them, Obama believes that the economy will follow, and according to the U.S. Small Business Administration there might be some truth to this – small firms created 65 percent of net new jobs in the last 17 years.

This graph, categorized by firm size, depicts private-sector net job creation from 1993 - 2009. Courtesy of the Small Business Administration Office of Advocacy.

Other experts argue, however, that helping small businesses isn’t a quick fix. As the Fiscal Times explains, most of them close just as quickly as they open.

Regardless of which side wins the small business debate, New Yorkers aren’t wasting time to see if Obama’s plan works, or even passes. Instead, small business owners in each of New York City’s five boroughs are creatively taking matters into their own hands:

  • Bronx: Plagued with the highest unemployment rate of NYC’s five boroughs, locals are reverting to good old-fashioned brainstorming for answers. On September 13, New York State Senator Jeffrey Klein launched ThoughtRaisers, a forum for small business owners and elected officials to discuss problems and generate solutions.
  • Brooklyn: To improve their workforce, four small businesses agreed to match funds doled out by Mayor Bloomberg. Believing that small businesses are critical to economic recovery, the Mayor is providing funds to train and educate the small business employees.
  •  Manhattan: When Starbucks threatened to close out an independent coffee house, one small business resorted to the cheapest survival tactic possible: word of mouth. When The Bean was forced from their storefront to make way for the mega-chain, outraged customers spread the word. Now, the business plans to relocate just down the street and is confident that its loyal clientele will follow.
  • Queens: Frustrated with the economic situation, the traditionally democratic ninth district in Brooklyn and Queens voted in Republic Bob Turner, a move that some see as an indicator of America’s frustration with Obama’s economic policies.
  • Staten Island: Choosing not to rely on anyone else, small businesses in this borough decided to ban together in an attempt to help one another. On the same night as Obama’s jobs speech, locals launched the 3/50 campaign, an initiative encouraging shoppers to patronize the three business that they would miss most if they were forced to close.

Each of the five locations mapped out below:

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