Brian Binsack. On the Journey from Music to Business

Brian Binsack in The End New York art-gallery. Photo by Natalia V. Osipova

Brian Binsack, 30, is one of four owners of The End New York in Brooklyn, a new multifunctional creative facility, which combines professional recording and photo studio and a rehearsal room. It has a rooftop space for social event rentals and even art-gallery with paintings and sculptures of contemporary artists.

Binsack signed a lease for the space at the western waterfront on Greenpoint Avenue in February this year, and held the first arts event in May. Two weeks ago, the End New York finished the latest makeover works and organized a launch party to introduce their latest addition, a new performance venue.

Binsack is a professional composer converted into a businessman. In a short interview he describes his journey from music to entrepreneurship and approach in making a successful startup in New York City.

 

[audio:http://cdn.journalism.cuny.edu/blogs.dir/383/files/2011/10/Brian-New.mp3|titles=Brian Binsack Interview] [audio:http://cdn.journalism.cuny.edu/blogs.dir/383/files/2011/10/Brian-Plays.mp3|titles=Brian Binsack is playing cello on the music jam session with his colleagues]

Are You Shopping Locally?

Behrens Pharmacy in Clinton Hill

Mohammad Rahman has been working at Behren’s Pharmacy in Clinton Hill for decades. He is one of the millions of workers employed at a small business, the lifeblood of the American economy (PDF).  And to New Yorkers, and Green Point and Clinton Hill, Brooklyn residents in particular, small businesses are a way of life. The threat of their disappearance is enough to incite protest, as seen with the Atlantic Yards development.

But, according to Rahman and workers at other businesses in the neighborhood the deadliest small business killer is less tangible than the Atlantic Yards and local residents have less control over it’s operation: it’s the American economy.

Rahman, standing behind the pharmacy counter waiting for customers said business was very slow, but doesn’t blame people for not shopping locally.

Unless people have a disposable income – unless they have money in their pocket, this economy can’t work…people don’t have the jobs, how will they spend the money?

Rahman said local residents are shopping online at places that don’t have the overhead that a local store like Behren’s does.

Down the street at the cafe Tillies of Brooklyn barista Khephran Riddick echoed Rahman’s sentiment.

“It’s been a little show…It’s tough to find jobs out here.”

Still, small businesses seem to be holding on, despite the continued economic downturn.

Where do you fit in?

If you are a small business owner in Fort Greene or Clinton Hill:

How has your business been affected by the ecomonic downturn?

And residents:

Are you still shopping locally and eating out?

Please respond in the comments.

The American Jobs Act Controversy

President Barack Obama delivers remarks on the American Jobs Act in the William Neal Reynolds Coliseum at North Carolina State University in Raleigh, N.C., Sept. 14, 2011 (Official White House Photo by Pete Souza)

President Barack Obama delivers remarks on the American Jobs Act in the William Neal Reynolds Coliseum at North Carolina State University in Raleigh, N.C., Sept. 14, 2011 (Official White House Photo by Pete Souza)


The American Jobs Act continues to raise debates in the American society.

  • Jobs Plan Approval and Disapproval: The Gallup Daily research on a three-day rolling average shows growing disenchantment with President Obama’s jobs plan.
  • President’s Plan: In the Jobs Act sent to Congress on Monday, President Obama wants high-income workers to assume a greater tax burden. Mr. Obama says taxes won’t go up for those earnings below $250,000.
  • Tax Hikes for Jobs Creators: The tax hikes plan would only affect large companies. Oil and gas companies’ tax subsidies would be cut. Besides, The Jobs Act would raise taxes on some hedge fund managers and on corporate job owners. Republicans, including House Majority Leader Eric Cantor, R-VA., insist the plan contains a tax increase on “job creators”. However, defenders of the plan say wealthy individuals, hedge fund managers and corporate jet owners do not create many jobs.
  • The Jobs Act and New York City: Mr. Obama’s plan is intended to help small businesses in New York City; 400, 000 state firms will receive a payroll tax cut. Besides, The Jobs Act will provide immediate investments of nearly $3 million. in New York highway and transit modernization projects. It could mean about 39,000 jobs in the city. The plan suggests considerable investments in education and construction projects. At the same time, Republicans say the victory of Bob Turner over a Democrat David Weprin in New York’s 9th congressional district is another sign of unhappiness with Obama’s job plan.

Being customer-friendly in a cool economy

New York City economy growth is still slow. The unemployment rate in the city is 8.8%. The state offers a self-employment-assistance program, which provides jobless people funds and training to start their business. But the Big Apple continue to struggle with entrepreneurial activity constraints and sluggish consumer spending. The proof is the weakened demand in business loans in the New York City.

On the last week of August, financial recovery was hampered by hurricane Irene. In the summary of U.S. Federal Reserve September Beige Book edited by Bloomberg, it is stated that storm evacuations produced retail disruptions. So they may have worsened the early August trend of the slight downturn in consumer activity.

The New York Times examines fears of double-dip recession. Companies In the quest for ways to increase customer retention and satisfaction companies try out new ways to engage their clients.

Vertro Inc. launched an app that is aimed to destress people returning their purchases. The app notifies users when cash back is available.

Tech-friendly businesses could profit from using geolocation services to find customers.

They not only help to connect with potential buyers, but also boost loyalty of the existent clientele.

Social media interaction is another tool to develop productive relationship with customers. Listening to their feedback could get ideas for new products and create a personal connection to products.

While some prefer new technologies to improve customer loyalty, Saks Fifth Avenue still relies on a tried-and-true method. A letter delivered in a mailbox.