Being customer-friendly in a cool economy

New York City economy growth is still slow. The unemployment rate in the city is 8.8%. The state offers a self-employment-assistance program, which provides jobless people funds and training to start their business. But the Big Apple continue to struggle with entrepreneurial activity constraints and sluggish consumer spending. The proof is the weakened demand in business loans in the New York City.

On the last week of August, financial recovery was hampered by hurricane Irene. In the summary of U.S. Federal Reserve September Beige Book edited by Bloomberg, it is stated that storm evacuations produced retail disruptions. So they may have worsened the early August trend of the slight downturn in consumer activity.

The New York Times examines fears of double-dip recession. Companies In the quest for ways to increase customer retention and satisfaction companies try out new ways to engage their clients.

Vertro Inc. launched an app that is aimed to destress people returning their purchases. The app notifies users when cash back is available.

Tech-friendly businesses could profit from using geolocation services to find customers.

They not only help to connect with potential buyers, but also boost loyalty of the existent clientele.

Social media interaction is another tool to develop productive relationship with customers. Listening to their feedback could get ideas for new products and create a personal connection to products.

While some prefer new technologies to improve customer loyalty, Saks Fifth Avenue still relies on a tried-and-true method. A letter delivered in a mailbox.